The following is the Saturday Conference and Keynote Dinner schedule. Check out the Events page for the weekend schedule.

Games By the People, For the People

(Panel) :: 8:45 - 9:45

Brooke Thompson (moderator), Tanner Ringerud, Jim Babb, Jeromy Barber
The creative minds behind games such as Eldritch Errors, Maddison Atkins, and Must Love Robots will share their experiences as independent content creators and talk about the challenges facing the independent community as ARGs become more mainstream and are increasingly dominated by marketing and promotional efforts. Presented by Staff of the Magi Productions.

You Can Taste It: Tangible and Perpetual Narratives

(Presentation) :: 9:45 - 10:30

Jeff Hull, Sara Thacher & Uriah Findley
In 2008, a group of media artists in San Francisco began work on an “immersive media narrative” encouraging urban exploration and an engagement with public space.  Approaching the project from outside of the established alternate reality game community, they created The Jejune Institute, a tangible/offline experience-based adventure featuring permanent real-world installations and environments with a keen focus on total immersion, verisimilitude, and replay-ability. They will share their unique discoveries and tribulations arising from producing physical multimedia experiences that participants can return to month after month.

Blurring the Lines

(Panel) :: 10:45 - 11:45

Mela Kocher (moderator), Brian Bricker, Steve Diddle, Dave Tenenbaum
ARGs draw elements from reality into game space to enhance immersion without always giving clear fictional cues. How far are we willing to go in the blurring of the border? This panel discusses controversial aspects and different points of view of players, puppet masters and Unfiction moderators. Presented by Campfire.

Tribute to Dave Szulborski

(Presentation) :: 11:45 - 12:00

Dee Cook & Michelle Senderhauf
No one’s life can be explored in just a few minutes, and that is especially true of Dave Szulborski’s.  One of the leading lights of the ARG world, Dave fought and ultimately succumbed to his battle with leukemia in April of 2009.  He left an incredibly rich and meaningful legacy behind.  Through quotes, photos, screenshots, and videos, see why this year’s ARGFest-o-Con is dedicated to Dave’s memory.  Afterwards, please consider paying your own tribute to him by being tested for the National Marrow Donor Program.

Mazda 33 Keys

(Showcase Presentation) :: 1:30 - 2:45

Jason Jakubiak, Doner; Stéphane Raymond, 1976 Productions
Over four weeks, players of Mazda’s 33 Keys experienced an intensive hunt for scattered keys throughout Quebec, Canada. A cross-media marvel, 33 Keys reached audiences through television, radio, social media, and live stunts. From the creators comes an unique case study at the inner machinations and magic behind the game.

Join the Pirates

(Case Study) :: 3:00 - 3:30

Patrick Moeller
Want to be a pirate? Want to play the main role in a business thriller? The players of ARGs need not only be compelled to participate in the story, but must also gain abilities and social skills to reach the goal. Pirates need the same qualities that set apart Roland Berger consultants: courage and a willingness to take risks in exploring new paths, and of course, team spirit.

Expanding Horizons

(Panel) :: 3:30 - 4:30

Burcu Bakioglu (moderator), Jay Bushman, James Kane, Elan Lee
What doth the future hold for ARGs? Incorporating ideas from some of the most explosive minds in gaming, this panel will stretch the boundaries of ARGspace and inspire you to let your imagination run wild. Replay-able, location-specific, secret-messaging toaster ovens that quack like ducks in morse code? You betcha. And they’re quacking “AWESOME!” Presented by Campfire.

My Dinner with Jordan Weisman

(Keynote Speech) :: 6:30 - 10:00

After enjoying a hearty Italian meal, kick back and relax as Jordan Weisman, CEO and Founder of Smith & Tinker, shares his thoughts on the emergence and development of transmedia entertainment, and whatever else is on his mind.

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